Key attributes of the executive sponsor for growth initiatives

 
 
 

Why It’s Interesting

  • Resource allocation requires many considerations.

  • McKinsey research identified seven attributes common among successful growth leaders.

    • I am all in.

    • I am willing to fail.

    • I know my customer as a person, nots as a data point.

    • I favor action over perfection.

    • I fight for growth.

    • I have a growth story I tell all the time.

    • I give control to others.



 

“Growth is a journey that requires the entire business to constantly adjust, optimize, and execute, but it starts at the top. Only when the CEO, C-suite, and business-unit leaders have the right mind-set can leaders hope to drive growth across the business.”