First Seen
McKinsey & Company
Bias busters: Avoiding snap judgments
November 2019 | Article
By Tim Koller, Dan Lovallo, and Phil Rosenzweig
Why It’s Interesting
Halo effect is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect. Wikipedia
Structured interviews can help avoid these types of errors
Resource allocation decisions need to be made based on valid indicators
Acknowledge your intuitions then take a minute to question yourself